Axonomy
The view from Shoreditch across modern communications
Archive for the ‘Our Yard’ Category
Art by the back door
10 June 2010 | Posted in News, Our Yard by admin | No Comments »
Very best of luck to our new local art gallery, Payne Shurvell, whose first exhibition opens here this evening. ‘Local’ may be an understatement; you can see our back door in the bottom right of their website photo. Not so much ‘in our yard’ as ‘in our car park’…
Inventory magazine
29 April 2010 | Posted in Our Yard, Thoughts by PK | No Comments »
Inventory is a beautiful Canadian magazine focussed primarily on menswear. Its philosophy is “We value products and clothing for more than just their appearance, admiring how they’re made, by whom, and why.” It’s on sale in two of our local menswear shops which seem to share that philosophy; Present, in Shoreditch, and Albam in Spitalfields. At £14 an issue, it’s never going to be a bestseller, but it captures the fascination with form and function, history and timelessness which is embedded in well-crafted items.
And what I particularly like is the subhead description, “A Curation of Ideas about…” – isn’t that a wonderful description of a good magazine?
Craft is cool
12 April 2010 | Posted in Our Yard, Thoughts by PK | No Comments »
As work progresses on our new web site, based upon the We Make… concept, this fabulous image appears in the Observer Spring Men’s Fashion Supplement.
This fashion shot is of the guy who runs Lacquer Studios, just up the road from us, and who specialise in furniture restoration. Artisanship is clearly on trend…
Talk like common people
7 April 2010 | Posted in News, Our Yard by PK | No Comments »
The line at the bottom of this Lloyds TSB poster brought home to me how valuable it can be for an agency to act as a midpoint between a client and its customers.
It’s all too easy for clients to slip into their own, internal language for their products and activities, and forget that the general public don’t necessarily use those terms.
I think it every time the London Underground refers in a Tannoy announcement to “the gateline” – they mean “the ticket barriers”, which is the term we all use. Similarly, political party members always refer to “Conference”, as in “going to Conference”, whereas the rest of us retain the definite article and talk about “the Conference”.
Lloyds TSB seem to have made the same error here; although it may be an internal, corporate phrase, the public would never talk about going “in branch”. One role of an external agency is to act as a hinge between client and customers, and develop a language which really communicates between the two – and to point out that the general public would go “into a” branch for a chat.
